Business Management - Marketing

Business Management Marketing -Top-up

Course Overview

On the BA (Hons) Business Management (Marketing) (Top-Up), you’ll build your abilities in a step-by-step, logical manner by combining both traditional and digital marketing knowledge with real-world application. You’ll also develop your understanding of the theoretical and practical aspects of a range of key marketing functions, including an awareness of the ethical professional environment in which marketers must now operate.

This course has been developed with input from world-leading organisations and researchers so that you are exposed to the most relevant advancements happening in marketing right now. That means you’ll be able to show future employers that you have the knowledge required to fill current skills gaps in the field.

Why Choose Marketing?

During your studies you’ll gain a wider understanding of marketing functions, operations, and cutting edge technologies. You’ll also develop new personal and professionals attributes in dedicated skills-related modules to help build your soft skills and decision-making abilities. Learning research and data analysis techniques using academic and industry focused texts, articles, and reports, you’ll gain a better understanding of contemporary marketing, management, and overall business functions, with the ability to analyse practical case studies drawn from a range of international organisations.

Modules

Business Transformation (20 credits)
Entrepreneurship and Innovation (20 credits)
Corporate Governance, Law & Ethics (20 credits)
Independent Study (20 credits)
Global Marketing (20 credits)
Marketing & Digital Strategy (20 credits)

Course Eligibility

To be eligible for our BA (Hons) Business Management (Marketing) (Top-Up) course, you must have:

A HND in Business or equivalent, provided that your prior learning is consistent with Level 5 of the functional areas of business such as finance, marketing, operations management, human resource management, etc.
IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent

English Proficiency

Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted.

Course Duration

3 years

Career Opportunities

Your top up degree in marketing will open up many opportunities across all aspects of the business sector. As you study with us you’ll have access to our dedicated career services portal, where you can access additional ‘bolt-on’ e-learning courses, employer presentations, and search for jobs worldwide. Of course, your course lecturers are always on-hand to provide advice and guidance when it come to your professional future. Just a few of the possible roles you might want to consider after graduation could include:

Brand Manager
Campaign Manager
Communications Manager
Sales and Marketing Manager
Marketing Executive
Event Organiser
Product Manager
Public Relations Manager
Public Affairs Consultant

What youwill gain?

The BA (Hons) Business Management (Marketing) (Top-Up) will also give you the chance to:

Comprehend and appreciate the importance of the key skills, technologies, and competencies required to be successful in contemporary business and marketing environments.
Identify and evaluate the roles and contributions of the key business and marketing functions applicable to modern organisations.
Analyse marketing challenges from a range of perspectives including consumers, suppliers, and intermediaries.
Apply and evaluate marketing concepts and theories in a range of business and marketing contexts.
Develop your research, planning, and analytical skills. T